If Networking Is So Hot,
How to make today's NEW streamlined 'networking' work!
By Linda Blew Carlson
The hottest business opportunities today use 'network marketing.' Almost everyone has been a distributor for an MLM (the former word for networking) company or has had a relative or a friend who was/is. On the Internet it is called running an affiliate program. Being successful in a 'networking' business today depends on two things.
People begin a networking business with the hope that a significant income and personal freedom are right around the corner. They use MLM with the 'people-to-people' method or they find the Internet more desirable.
Using the Internet means not having to make face-to-face contact and it provides access to so many people that it is easy to play a 'numbers game.'
A few successful MLMers evaluate a programs by asking themselves, "Is this exciting, significant, and earth shaking enough to make me some money?" If their gut instinct says, "Yes," many 'get in, grab cash, and move on.' Those directly below them, the ordinary guys, usually work hard and make 'some' money. Most lose money, or if they are very lucky, break even.
Then there are the people who want to stick to something and make it work for them long-term. They check things out carefully and decide whether the company is reliable. They ask themselves, "Is this product something everyone will need?" They are willing to be patient and build slowly. They aren't as exciting as they want to be and don't attract as many people as they had hoped.
This sets up the 'grass is greener on the other side' syndrome. What people forget is their own personal nature! Too often they quit trying before they make their dream come true.
A Recent Survey Says...
Negative network marketing experiences have taken their toll. A recent survey indicates that there are two issues that preoccupy most promising recruits.
To address these issues look at what most people believe when they get involved in a networking business. These beliefs shape what people expect from you and how they work the business.
My business will give me more free time than a 'regular' job.
To be successful at any networking requires 'sorting through a bucket of rocks' in order to find a 'golden nugget.'
To be successful requires you to follow the company's proven system.
Maintaining enthusiasm is the key to success.
The Real Questions to Ask Yourself Are...
This may generate more questions like; "Can I identify my in-born talents and skills and those of others without lengthy training? Will this make me effective in networking?" You may ask, "Does this automatically help a normal person generate enthusiasm from the inside?" Research shouts a resounding, "Yes!"
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